Citi Partner Marketing Style Guides

While on the marketing team I helped develop and maintain the marketing design template system and brand style guides. Citi Partner Brands were looking for ways to incorporate marketing within their Online Account Service and Acquisitions experiences. Marketing messages included promotional offers for applying for a credit card and existing cardholders might receive account alerts, limited time promotional offers, etc.

Once placements and content needs were determined, marketing native styles and spec guides were developed for each banner, which were used by Razorfish, the partner brands themselves and their agency partners. The creation and distribution of these guides enabled everyone to quickly develop ads while meeting accessibility standards and staying true to brand identity.