Citi Account Online
The Fusion platform was created to modernize the look and function of Citi Retail Services’ Online Account business. As part of the Fusion team, I created mockups and presentation decks for the Citi team to review. Following the creation of a new design system and individual partner brand guides, over 25 retail partners were onboarded to the new platform.
An early version of the site configurator is shown here. The screen on the left shows the page components, middle is partner branding and right is an example of a branded payments page.
Below are early mockups of applied partner branding for American Airlines using the site configurator.
Sign On page example for desktop and mobile.
Account Online page example for desktop and mobile.
The Fusion updates also extended to Citi Retail Services’ Card Acquisitions business. The updates included updated marketing modules for the top of the application and an improved user experience for the application form itself. Following the creation of a new design system and individual acquisitions partner brand guides, over 25 retail partner application sites were updated and launched online in batches.
