NASCAR Across America RFP

Following the success of the The Ultimate NASCAR Performance Make-Over Sweepstakes Microsite, my team was tasked with creating comps for a new NASCAR microsite. When fans buy official NASCAR merchandise they would have the ability to go to this microsite, type in the hologram codes, and "unlock" certain features of this site. The premise was to keep the user coming back to the site, get them to buy more NASCAR licensed products, and also give them incentive to do both these things by awarding them prizes. My Creative Director came up with the concept of the US map, created the logo, and let me run with the design.